Connote

Interestingly enough, connote is a word about the meaning of words. To connote is to imply another meaning along with a primary meaning. It is different from denote which indicates a word's exact meaning. For example, the denotation of the word red is the exact definition of the color: "Having, or characterized by, the colour which appears at the lower or least refracted end of the visible spectrum, and is familiar in nature as that of blood, fire, various flowers (as the poppy and rose) and ripe fruits (whence the frequent similes red as blood, fire, a rose, cherry, etc)" (OED, "red") . A connotation of red, however, would be a member of the Communist Party since red connotes a communist because of the Communist Party's adoption of the color red as its party's color. By association or connotation, members of the Party were called "reds."